GROWING STRONG COMPANIES FROM THEIR TRUE ROOTS

WELCOME TO THE ROOTED BRAND

Cultivating the authentic roots of companies to create greater human impact is at the heart of everything we do. It’s in our DNA. We believe that Rooted Brands are deeply connected to their purpose, passion, and values. This business model allows them to stand out in their market, increase their bottom-line ROI and yield greater returns for stakeholders. We call it BRAND EQUITY.

In fact, these companies outperform their markets by 42% and grow 3x faster than their competitors because loyal customers are 4x more likely to champion their brand.

In order for brand to become legacies, they have to start with strong, unwavering roots. That’s where we plant seeds and cultivate opportunity.

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YOUR ROOTS ARE YOUR GREATEST SOURCE OF EQUITY

We’ve seen a lot of companies grow and succeed and seen a lot of companies fail. Emerging companies have more opportunity to create impact than ever before. But many are missing a critical asset in the capital equation. BRAND EQUITY. As humans, we buy on emotion and justify with logic. Yet we've forgotten that foundationally brand equity creates loyalty, value and longevity, which can only be found in its roots.

GOOD NEWS, YOUR MOUNTAINS CAN BE MOVED

The noise in today’s marketplace is loud. We hear it too! Clients struggle with competitive differentiation, diminished interest from stakeholders and lackluster brand purpose or identity. All of this can lead to decreased customer and employee loyalty, long-term sustainability, missed investment opportunities and the ability to make a greater impact. We understand it’s a tough mountain to climb, but we’ve been known to move them too.

OUR VALUE PROPOSITION

Our value proposition is a proven equation: Strong Roots = Stronger Brand Equity = Strongest Impact. We transform your innovative vision into a powerful brand that attracts and sustains a growing community of stakeholders that builds Brand Equity to ensure long-term impact and success.


We go deeper by getting to the root cause and drivers of your business. The Rooted System is the operating system to discover, develop and align your business operations, connect through impactful storytelling and deeply connect with others to transform through impact. We take a holistic, mind-body-spirit approach that is grounded in psychology, mindfulness, and our passion for human connection.

OUR ROOTED APPROACH

By developing customized programs, we help our clients discover, architect and grow Brand Equity by:

  • Taking a stand to lead and grow strong from their roots

  • Driving market visibility and brand awareness for better valuation

  • Creating market movements that drive profit, ROI and sustainability

  • Developing thought leaders that remain industry catalysts

  • Attracting investors, top talent and vested partnerships

  • Building stronger connections with stakeholders and customers

  • Igniting inspired action and human impact where it matters most

  • Launching legacy brands that will transform the way we do business

THE ROOTED BRAND ADVANTAGE

When clients invest in their roots and leverage Brand Equity, they have the opportunity to:

  • Generate higher sales

  • Build in premium pricing

  • Increase customer trust and credibility

  • Sustain long-term customer loyalty

  • Raise employee engagement and retention

  • Gain a strong competitive advantage

  • Grow influence and negotiation power

  • Enhance positive brand recognition

  • Build resilience during times of crisis

  • Lower marketing/operating costs

MEET YOUR ROOTED TEAM


  • CO-FOUNDER

    Michele's journey is rooted in empowering human connections, driven by her belief that we each have something inherently good, special, and unique within us.

    For over 30 years, she has dedicated her career to finding the best in others, giving them a voice to stand out, be seen, and make a meaningful impact. Michele has transformed brands through strategic branding, communications, and relationship building, working with iconic names like The Rolling Stones, Fortune 500s like HP, and numerous startups.

    Her expertise has elevated brand equity from inception to billion-dollar valuations, secured significant funding, and led to major acquisitions. Michele is passionate about fostering meaningful relationships and elevating those who are conscious, care deeply, and committed to uplifting humanity.


  • CO-FOUNDER

    Tucker has helped 250+ inspired entrepreneurs, thought leaders and companies architect their brands, build purposeful business models and take international stages to share their ideas for transformative change. His clients have secured millions in funding, expanded into 6 continents and have been featured on TED, Goalcast, Upworthy, The Today Show, the Sundance Film Festival and hundreds of podcasts, resulting in over 150 million views combined. With one goal in mind… to share a courageous, vulnerable voice and own a powerful seat at the global table of conversation.

    Areas of specialty include: Brand Architecture, Speaker Development, Leadership Strategy, Executive Coaching, Business Storytelling, Investor Strategy, Nonprofit Support and Board Advisory

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